Official Contest Rules


(the “Contest”)

  1. AIR MILES Reward Program

    Enrollment in the AIR MILES Reward Program is required to be eligible for this Contest and to win the Prize. If you are not enrolled in the AIR MILES Reward Program, you may enroll online at By enrolling to become an AIR MILES Collector in the AIR MILES Reward Program, you agree to be bound by the Terms and Conditions of the AIR MILES Reward Program as amended, from time to time.

  1. Eligibility

    The Contest is open only to legal residents of all provinces of Canada excluding Quebec (the “Participating Provinces”) who are at least 16 years of age on the date that they entered the Contest. Void where prohibited by law. Employees, directors, and officers of Sobeys Capital Incorporated (the “Sponsor” and “Administrator”) and its parent companies, affiliates, franchisees, subsidiaries, distributors, representatives, advertising and promotional agencies, agents, sponsors, and any entity that they contract with specific to the Contest, including LoyaltyOne, Co., as well as the immediate family members, and any persons domiciled with any of the above (whether related or not), are not eligible to win a Prize.

  1. How to Enter with Purchase

    You will receive one (1) entry into the Contest for each increment of 95 AIR MILES Cash Miles redeemed in-store for $10 towards your purchase at any participating Sobeys Inc. retail grocery store banners (each a “Participating Store”) during the Contest Period, provided that your AIR MILES Card is swiped at checkout at the time of purchase and you comply with the entry requirements of these Contest Rules. Maximum limit of 250 entries per AIR MILES Collector Number per Contest Period.

  1. How to Enter without Purchase

    NO PURCHASE NECESSARY. You may enter the Contest by submitting an essay (minimum 50 words) discussing what you would do with 85,000 Cash Miles. No-purchase entrants must send the essay, entitled “CASH IN FOR FREE GROCERIES WITH AIR MILES CASH CONTEST” (a “Written Submission”), along with the date and your first and last name, phone number and email address (the “No Purchase Entry”) to: All no-purchase entrants must read and accept the Contest Rules and comply with entry requirements for these Contest Rules. All No Purchase Entries must be received by Sponsor no later than 11:59:59 p.m. ET on March 10, 2021. All No Purchase Entries will bear the same odds of winning as entries with purchase. Limit of one (1) No Purchase Entry per person per email address per day. Each No Purchase Entry must be submitted in a separate, post-marked envelope. All Entries including the No Purchase Entries are referred to as the “Eligible Entries.”

  1. Timing

    The Contest runs from 12:00.01 a.m. ET on February 11, 2021 to 11:59:59 p.m. ET on March 10, 2021 (the “Contest Period”).

  1. Prize Description

    There are five (5) prizes to be won. Each prize consists of 85,000 AIR MILES Cash Miles, which is enough for free groceries for a year† (the “Prize”).

    The AIR MILES Cash Miles Prize will be posted directly into the AIR MILES Cash Account of the confirmed winner, regardless of their balance preference set at the time of posting.

    For the purpose of this Contest, “groceries for a year” is based on the Statistics Canada data for “food bought in-store” for the average Canadian household in 2019. With the prize of 85,000 AIR MILES Cash Miles, winning Collectors can redeem for $8,947.00 CAD towards their grocery purchases at Participating Stores with AIR MILES Cash.

    The approximate retail value of an AIR MILES Cash Miles Prize depends on the chosen method of redemption and available Reward options at the time of redemption. The AIR MILES Reward Miles prize is subject to the Terms and Conditions of the AIR MILES Reward Program, as amended from time to time.

    Use the Cash Miles in your AIR MILES Cash Account in-store in increments of 95 Cash Miles for every $10 towards your purchases at participating AIR MILES Partner locations, to a maximum of $750 (7,125 Cash Miles) per day (gift cards and near-cash products are excluded and other exclusions may also apply); maximum of $60 per transaction (570 Cash Miles), up to 5 eligible transactions totalling $300 per day at Shell; and online at in increments of 95 Cash Miles for every $10 worth of value from participating Reward Partners, to a maximum of $750 (7,125 Cash Miles) per day. eVouchers can be used at participating Reward Partners’ locations in Canada only. See specific eVoucher Reward page for details including any applicable limits and restrictions. You must have accumulated sufficient Cash Miles in your Collector Account in order to use Miles towards in-store purchases and eVouchers. All Rewards offered are subject to the Terms and Conditions of the AIR MILES Reward Program, are subject to change and may be withdrawn without notice. For complete details, visit

    The Prize has no equivalent cash value, is non-transferable and no substitutions will be made. Prizes must be accepted as awarded. The Sponsor reserves the right to substitute any Prize for one of equal or greater value for any reason. You are responsible for all costs not expressly described as being included as part of the Prize, such as any fee associated with the receipt and/or use of the Prize. Please allow up to four (4) weeks for delivery or fulfillment of the Prize.

  1. Odds

    The odds of winning are dependent on the total number of eligible entries received during the Contest Period.

  1. Draw Details

    A random draw will occur on April 14, 2021 in Ontario from all eligible entries received during the Contest Period (the “Draw”). You do not need to be in attendance to be selected. Where there are multiple draws for multiple prizes, you are only eligible to win once.

  1. Winner Contact Details

    If you are chosen to be eligible to win a Prize, you will be contacted within fourteen (14) days of the Draw at the telephone number or email address you specified when entering the Contest or as associated with your AIR MILES Collector Account. If you have not provided a telephone number or email address you are not eligible to win a prize. In order to be declared a winner, you must correctly answer, without assistance, a mathematical skill-testing question and sign a release form (the “Release”). The Release may be signed at that time or taken away and returned within ten days. Upon verification of the completion and correctness of the answer to the skill-testing question, and execution of the Release, you may be declared a winner. In case of a dispute concerning the identity of the individual who submitted an online entry with email, the entrant will be deemed to be the account holder of the AIR MILES Collector Account and of the email address under which the online entry was submitted.

  1. Forfeit of Prize

    If you cannot be reached within seven (7) days of our first attempt to contact you, do not answer the skill-testing question correctly, or otherwise fail to comply with these Contest Rules, then the Prize will be forfeited and another entry will be randomly selected from among the remaining eligible entries as per these Contest Rules. This process of selecting a Prize winner will be repeated until all Prizes eligible to be won have been awarded.

  1. Use of Personal Information

    By entering the Contest and voluntarily providing your personal information as described in these Contest Rules, you agree to the collection, use and disclosure by the Administrator (and where applicable, the Sponsor), and its respective employees and/or authorized agents, of your personal information, for the purpose of administering the Contest, including—but not limited to—contacting you with respect to the Contest if you are a selected entrant. Personally identifiable information will only be used to administer the Contest and for no other purpose, except as specifically outlined in these Contest Rules. Personally identifiable information will not be sold, shared or disclosed by the Administrator to any third party, other than to the Sponsor or a third party engaged by the Administrator or Sponsor for the purpose of administering the Contest, or if required by law with the exception that aggregated information may be used by or shared among the Administrator and its subsidiaries and affiliates, or shared by the Administrator with third parties in accordance with our Privacy Commitment available at

  1. Publicity Consent

    By entering the Contest, you agree that if you are determined to be a winner, the Administrator, LoyaltyOne, Co., and the Sponsor may use your name, comments, voice, likeness, municipality of residence and picture in any advertising, promotion or publicity carried out now or in the future, in any media without compensation or notice, and you grant to the Administrator and the Sponsor any and all rights to such use. You agree to cooperate with the Administrator and the Sponsor in arranging for photographs or other forms of publicity and to be available for photographs or other forms of publicity on reasonable notice.

  1. Limitation of Liability/Release

    By participating in the Contest, and as a condition of acceptance of the Prize, you, your heirs, executors, administrators, successors and assigns release and forever discharge and hold harmless LoyaltyOne, Co., Sobeys Capital Incorporated, and their direct and indirect parent companies, affiliates, subsidiaries, successors, assigns, agents, advisors, franchisees, shareholders, partners, representatives, their advertising, promotion and fulfillment agencies and each of their respective employees, officers, directors, agents and representatives (collectively, the “Released Parties”), from and against any and all losses, damages (including, without limitation, direct, indirect, incidental, consequential or punitive damages), rights, claims, actions, causes of action, personal injury, property damage or death, including without limitation all costs and liabilities of any kind including legal fees on a substantial indemnity scale, hereinafter called “Claims” and including without limitation any claims arising from any act of negligence of the Released Parties, that you now have, or may hereafter have against the Released Parties directly or indirectly resulting or arising from: (i) participation in the Contest, or the awarding, acceptance, possession, use, or misuse or enjoyment of any Prize, and where applicable, travelling to, preparing for, or participating in, any Contest-related or Prize-related event or activity; or (ii) the publicity rights granted to the Sponsor and the Administrator. You specifically acknowledge that you understand that there may be serious risks of bodily injury, death, or property damage associated with the acceptance, possession, use and/or misuse of the Prize and attendance at any event or participation in certain Prize-related activities, and you voluntarily assumes these risks. You also agree to indemnify, defend and hold harmless the Released Parties from any and all Claims in respect of the foregoing.

  1. Compliance with Rules

    By entering the Contest, you agree to abide by the entire Contest Rules and the terms and conditions under which the prizes are awarded. Any decision made by the Sponsor and/or the Administrator in respect of this Contest shall be final.

  1. Technical Issues

    The Sponsor and Administrator are not responsible for any computer, online, telephone, hardware, software or technical limitations or malfunctions that may occur (including but not limited to malfunctions that may affect the transmission or non-transmission of an entry, or failure to receive an entry), nor for any incorrect or inaccurate information, whether caused by website users or by any of the equipment or programming associated with or utilized in the Contest or by any technical or human error which may occur in the processing of entries in the Contest, nor for any error, omission, interruption, deletion, defect, delay in operation or transmission or receipt of entry, communications line failure, theft or destruction or unauthorized access to, or alteration of entries; and, are not responsible for any problems, failures or technical malfunction of any telephone or network lines, computer online systems, servers, providers, computer equipment, software, email, players, or browsers, on account of technical problems or traffic congestion on the Internet, at any website or on account of any combination of the foregoing; and are not responsible for any injury or damage to entrants or to any computer-related injury or damage resulting from participating in downloading materials in this Contest.

    In the event that, due to a printing, manufacturing, mechanical or other error of any kind or nature whatsoever, more Prizes are claimed than are intended to be awarded according to these Contest Rules, Prizes will stop being awarded when the Administrator becomes aware of an error respecting the number of Prizes and the Administrator reserves the right, in their sole and absolute discretion, to conduct a random draw from among all eligible and approved Prize claimants whose claims have not yet been redeemed to award the remaining number of advertised Prizes. In no event will the Sponsor or Administrator be liable for more than the stated number of Prizes contained in these Contest Rules.

  1. Rights to Terminate/Modify/Suspend Contest

    The Administrator and Sponsor retain the right, in their absolute discretion, to suspend, modify or terminate any aspect of the Contest (including, but not limited to, these Contest Rules) at any time. The Administrator and Sponsor may make substitutions of equivalent kind or value in the event of the unavailability of a prize (or component thereof) for any reason whatsoever. The Administrator and Sponsor may terminate or withdraw this Contest at any time by posting a notice on the Contest Website. If the Contest is terminated on any day prior to the normal Contest end date (the “Termination Date”), the Administrator and Sponsor may determine the winners from all eligible entries received as of the Termination Date (which winners shall be randomly selected in accordance with these Contest Rules).

  1. General Disqualification

    Any attempt made by an entrant or other individual or entity, to deliberately damage, manipulate or undermine the legitimate operation of the Contest, including but not limited to any fraudulent claims, is a violation of the law. The Administrator and Sponsor reserve the right to seek remedies and damages from any such individual or entity that makes any such attempt. Any entrant who, in the opinion of the Administrator, is determined to be engaging in any of the foregoing activities will be immediately disqualified from the Contest.

  1. Mobile Devices

    You have the option, but are NOT required to, enter the Contest by following the instructions provided above using a compatible mobile device. Standard data use and service rates apply and may vary according to your mobile device package and mobile service provider. Please contact your mobile service provider for details before participating in this Contest using a compatible mobile device.

  1. Role of Parties

    LoyaltyOne, Co., is not responsible for the sponsorship or administration of this Contest.

    Sobeys Capital Incorporated is the Sponsor and Administrator of this Contest.

  1. Trademarks

    ®TM Trademarks of AM Royalties Limited Partnership used under licenses by LoyaltyOne, Co., and Sobeys Capital Incorporated and affiliates.

    All other trademarks are the property of their respective owners.

  1. Jurisdiction

    The Contest is governed by the laws of Ontario and the laws of Canada applicable therein, and is subject to all applicable federal, provincial and municipal laws and regulations and is void where prohibited by law. Participation constitutes your full and unconditional agreement to these Contest Rules and the decisions of the Sponsor and Administrator, which are final and binding in all matters related to the Contest. By entering the Contest, you agree that the courts of Ontario, Canada shall have jurisdiction to entertain any action or other legal proceedings based on any provision of this Contest’s Rules or the running of this Contest.